Lush founder explains “anti-Israel” stance on LBC Radio.

Last Thursday on LBC Radio Lush founder Mark Constantine was asked by Nick Ferrari to explain his company’s stance on Israel (audio clip below).

To demonstrate Lush’s objectivity Constantine mentions a product called Olive Branch, which, he explains:

“is actually grown by the Palestinians, but processed by the Jews.”

Perhaps realising he had made an error he immediately says:

“what I love about all the Jewish community is the great debate. We are for debate.”

Nick Ferrari agrees with him and moves on.

I doubt Mr Constantine would have referred to Afghanis, Pakistanis or Iranians as “the Muslims”. But, Israelis have suddenly morphed into “the Jews”.

The more we find out about Lush the worse the situation is becoming.

Here is the audio recording:

Mark Constantine (Lush) – “the Jews”

And here is the actual LBC podcast. Constantine starts at 7 minutes in:

(thanks to Janet for spotting this).

14 responses to “Lush founder explains “anti-Israel” stance on LBC Radio.

  1. What’s wrong with his phrasing?? Israelis and their supporters frequently use that term in that way.

    PS – headline for your world cup story doesnt make sense

  2. richardmillett

    Israelis and their supporters refer to Israelis as “the Jews”? People call Israelis Israelis. Israelis aren’t solely Jewish.

  3. What is wrong with his phrasing is that it implies that Israel is a state only of Jews. The Muslim minority in Israel is considerably greater as a proportion of the population than that of the UK and, like UK citizens, all Israel’s citizens have equal rights under the law.

    The processing of Olive Branch is done by Israelis. Is he so sure that those making the product are all Jews? 20% of Israeli citizens are not Jews.

    Israelis and their supporters do NOT “frequently use that term in that way”.

  4. I am starting a Boycott Lush Facebook Group. Can you email me privately
    I would appreciate your thoughts.

  5. I have to admit that I listened to the recording and also wasn’t sure about why I was supposed to be upset. As our readers know, while Israel was the name given to Jacob by G-d, Judah was one of his sons. As long as Jacob’s descendants wondered the wilderness they were generally called the Children of Israel. After King Solomon died his kingdom split into to, Israel and Judah. From that time it became more usual to refer to us as Jews, but the terms Israelis was occasionally used in sources. It was decided to call our homeland the State of Israel, but it defined itself as the State of the Jews:


    I agree that by making the semantically inaccurate distinction between Palestinians on the one hand and Jews on the other, he precludes the possibility of the existence of either non-Jewish Israelis or Jewish Palestinians for that matter, but why is that offensive? One could argue that a large part of the Israeli Jewish population are of Arabic origin, (in terms of the countries they or their parents came from) though I imagine that they’d mostly be offended to be called Israeli Jewish Arabs.

    You are quite correct in pointing out that there are Israeli Muslim Arabs, however, for the most part, they do not see themselves “on our side” when it comes to a future resolution of the Arab-Israeli conflict. Incidentally, that is the term generally used – not the Arab-Jewish Conflict or the Israeli-Palestinian Conflict. There are historical reasons for this terminology.

    May this be our last Tisha Baav fast!

    • richardmillett

      I’m all for denoting people by their religion if this guy had the guts to do the same to other nations. Are you calling for the rebuilding of the Temple by this time next year? How the world would have changed if that was to happen!
      Sent from my BlackBerry® wireless device

    • You are never upset by antisemitism.

  6. Richard,

    This is totally hypocritical. Just about every Zionist supporter, Jewish or not, refers to Israel as the ‘Jewish state’ or ‘the Jews’. Israel has strong tendency to claim to speak for all Jews.

    When ‘anti-Zionists’ claim to differentiate between Jews and Zionists we get constantly told that ‘Zionism’ is ‘code’ for ‘Jews’ and that being opposed to much of Israel’s policy on the Palestinians amounts to anti-Semitism.

    If Constantine is guilty of what you claim then so are most of Zionism’s supporters, including those who visit this blog. You want to have your cake and eat it too…

    • Yes, I thought this would be too much for your tiny brain to process.

      Israelis include non-Jews.

      Do you get it now?

  7. richardmillett

    Gert, why didn’t he say Israelis? I find it weird that someone refers to Israelis as “the Jews”. That’s all, really. It might be totally innocent, but i am curious as to his thinking. Lush’s whole campaign is about Israel, but all of a sudden this guy pops up and mentions “the Jews”. I’m sorry, but there is also something rather sinister about that expression.

  8. I don’t actually know Shimon’s family name. He is of Yemenite descent, a few years older than me and we have been praying together every day for a couple decades. A few minutes ago I parked not far from our synagogue and saw him walking in my direction. Shimon’s beard is longer than usual and his clothes showed signs of mourning too, as do mine.

    As I approached him I saw that Shimon was looking at the view of the Mount of Olives and Mount Scopus. From Maale Adumim they are both beautiful and Jerusalem in all her radiance stands behind them. But in Shimon’s expression there was only sadness. I saw the 2,000-year-old eyes of a Yemenite Jew who today, just one day a year, could see only what there is not. In fitting with the melancholy mood of Tisha Ba’av we do not greet each other. Shimon forces a half smile and asks, “So, he hasn’t come?”

    It is a question that we have asked each other every year, every day for two millennia. The midday dessert sun dazzles my eyes as I look around, just to check. No the messiah hasn’t come yet. “Don’t worry, the day is still young. Anything can happen.” Yup, Richard how wonderful it would be! How wonderful were it to happen today.

    The story is told that Napoleon was riding through the streets of Paris on Tisha Ba’av and as he passed a synagogue he heard terrible weeping. “What is going on?” He asked. “It’s the Jews. They’re crying for their temple, which was destroyed. “When was it destroyed?” he asked, “About 1,800 years ago.” He was told. Napoleon looked toward the synagogue and said, “If the Jews are still crying after so many hundreds of years, then I am certain their Temple will one day be rebuilt!”

  9. Lush also funds an anarchist group and Sea Shepherd etc:

    I thinhk that just like many other rich people, these guys are just professional lefties (though I do think peoplesjhould pay their taxes!);)

  10. Speaking of boycotts, here is one I approve of.
    It’s all about British trade of Blood (Pan Am 103) for Oil (contracts).