Lush has opened in Brent Cross, north-west London, but its website is viciously anti-Israel.
Lush’s website says, inter alia, that “the catastrophe facing the Palestinian people is one of the defining global justice issues of our time” and “life for most Palestinians living under the illegal Israeli occupation is at least as bad as that endured by black South Africans in the bad old days of apartheid”.
It gets worse:
“Israel’s siege of Gaza has condemned its 1.5 million inhabitants to levels of poverty more commonly associated with sub-Saharan Africa – a humanitarian disaster with no end in sight.”
Lush’s website is promoting the song Freedom For Palestine in its “Our ethical campaigns” section (a link to the song has suddenly reappeared having been originally removed).
For most of those appearing in the video “Freedom for Palestine” means campaigning for a racist boycott of Israel hoping that Israel will eventually disappear to be replaced by a Palestinian state in toto.
Ironically, some of those in the video have regularly appeared outside Ahava in Covent Garden, another natural cosmetics shop (a competitor to Lush you could say). Due to these noisy and, at times, violent protests Ahava has now been forced to close at the end of September.
The song itself talks of, inter alia, “more than six million (Palestinian) refugees”. This is a convenient number that alludes to the six million Jews gassed in the Holocaust. It is nothing less than an attempt to equate the Palestinian situation with the plight of those six million Jews.
The song also speaks of “racial segregation”.
Yes, there is segregation, but if there wasn’t then Palestinian suicide bombers would be getting into Israeli restaurants and onto Israeli buses on a regular basis in order to blow themselves up and kill as many innocent people as possible.
Is that what Lush supports in its promotion of this crude song?
Potential Lush shoppers should at least be made aware of Lush’s politics.
I spoke to someone at Lush’s HQ this morning (Tel: 01202667830) and I put this all to her and she said she “understood where I was coming from” and would put it to her Campaigns Department. I told her that someone had already spoken to this department which was pretty unsympathetic. I will be waiting for the return of the MD, Sofie, next Monday.
Please phone Lush and make it known to them that their campaign is not “ethical” and tell your friends what Lush stands for in its support for people that wish to see the ending of Israel’s existence and a song that denigrates the Holocaust.
On Monday pro-Israel activists protested outside the London Jewish Cultural Centre in Golders Green that the LJCC was allowing anti-Zionist activist and International Solidarity Movement volunteer Ivor Dembina to perform his comedy act.
People going in on the night said they did not know about Dembina’s political activism and said they would not have bought a ticket had they known. One man who had not bought a ticket refused to go in to see him.
But, now the spotlight moves to Lush with the hope that those who support Israel’s existence and a peaceful two-state solution will be aware that Lush seeks to defame Israel in such cruel terms as those outlined above.